Pérez Bustamante & Ponce
“The largest and most complete Ecuadorian firm both in general practice and in intellectual property”, Pérez Bustamante y Ponce does a brilliant job on the trademark protection front; Amazon, AB InBev and Jaguar Land Rover routinely direct trademark instructions its way as a result. The firm’s litigation capabilities are also impressive, as illustrated by recent favourable outcomes for premier brands such as Marriott, for which it has handled numerous oppositions. Never resting on its laurels, the firm continues to recruit new talent and develop new service offerings, including one aimed at entrepreneurs and start-ups designed to help support Ecuadorian innovation. Seasoned IP head Francisco Pérez-Gangotena has been fundamental in keeping the firm in the thick of the action. He is an authority on all branding issues and an essential ally for many famous names, including American Airlines and Ford MotorCompany.