Senior Associate
Intellectual Property
Alysa is part of our Intellectual Property team.
Alysa focuses on strategic counseling and management of distinctive signs, patents, and copyright for national and international clients, both in Ecuador and in other jurisdictions. She oversees one of the teams in the intellectual property department.
Her experience in the public sphere includes her role as legal expert at the Ecuadorian Intellectual Property Institute (IEPI) in the distinctive signs and patents department and in the Intellectual Property Committee.
She worked in a long-standing law firm in Lima, Peru, where she focused on intellectual property specializing in patents and trademarks both in Peruvian and Andean Community jurisdictions.
She specializes in Branding and Brand Strategy, allowing her to better understand the client's needs, thereby offering strategic legal advice in marketing, and to have a solid foundation in trademark litigation.
She is co-founder of the Women in IP committee of Ecuadorian Association of Intellectual Property (AEPI) and member of the Women in IP committee of the Intellectual Property Owners Association (IPO), proactively championing diversity.
Spanish
English
Portuguese
Ecuador
Spain
Pérez Bustamante & Ponce (2019 – present)
Associate, KRESALJA I.P., Lima, Peru (2016-2019)
Legal expert, Ecuadorian Intellectual Property Institute – IEPI, Quito, Ecuador (2013-2015)
Universidad de Salamanca, Spain (Law Degree, 2013)
State Intellectual Property Office of the P.R. China, (SIPO Training Seminar on Intellectual Property, 2014)
Università degli Studi di Torino together with the World Intellectual Property Organization WIPO, Turin, Italy (LL.M. Master of Laws in Intellectual Property, 2016)
Universidad de los Hemisferios, Quito, Ecuador (Attorney, 2017)
OBS Business School, Barcelona, Spain (Master in Branding and Brand Strategy, 2022)
"Recommended"
"Recommended"
“Recommended Lawyer”
Special award for the article “La Moralidad en el Sistema Marcario Latinoamericano”
Erasmus scholarship, Anglo-Saxon Law
Ecuador Bar Association
Madrid Bar Association
Ecuadorian Association of Intellectual Property (AEPI)
Intellectual Property Owners Association (IPO)
International Trademark Association (INTA)
Inter-American Association of Intellectual Property (ASIPI)
Morality and Trademarks: The South American Approach
Suffolk Transnational Law Review, Vol.40, Summer 2017, No.2.
In recent years, the concept of influencers has caused a 360-degree turn in marketing and advertising strategies for products and services in the market.
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