Negotiating and/or structuring IP-related contracts including licensing, franchising and distribution agreements.
Trademark registration and portfolio management. We offer trademark protection strategies and our internal database enables us to monitor new brand names and help our clients stay on top of trademark renewals.
Protecting new plant varieties including flowers, fruits, or vegetables.
Copyright protection for photographs, architectural works, software, etc.
Advocating for our clients in trademark matters such as oppositions, administrative appeals, actions for cancellation.
Defending clients from third-party infringement of intellectual property. In complex cases, we work with PBP´s experienced dispute resolution team.
Assessment of intellectual property portfolios and identification of potential risks in mergers and acquisitions.
Training marketing and sales teams in Ecuadorian advertising and labeling regulations and reviewing promotional and advertising material to avoid infringements and ensure regulatory compliance.
Chambers Latin America 2026
"Pérez Bustamante & Ponce's team are quick in their responses, and provide a quality service and excellence in intellectual property. Also, they are always willing to adjust to the client's needs."
Latin Lawyer 250 2026
"Clients turn here for expert advice on trademark and IP litigation, especially those seeking assistance with cross-border trademark deals."
Legal500 2026
"Among the varied workload of Pérez Bustamante & Ponce is patent applications and trademark registration, in addition to assistance with plant breeder’s rights issues and regulation associated with this. The group is distinguished by its ability to operate prolifically in both the public and the private sectors."
Chambers Latin America 2025
"Pérez Bustamante & Ponce is very responsive and knowledgeable about intellectual property law in Ecuador."
Chambers Latin America 2024
“Pérez Bustamante & Ponce is a long-standing practice, and it has never lost its great reputation and outstanding position in the market. The matters are impeccably administered and their response is accurate, effective and fast.”
The Legal 500 2024
"PBP has exceptional knowledge regarding trade mark prosecution and litigation issues in Ecuador. The team with which we have worked have always shown that they know how IP issues work in Ecuador, demonstrating that there is coherence between their recommendations and the results."
"Definitely what makes PBP exceptional is the quality of the recommendations they have when advising our company regarding the knowledge of the operation of the IP Law in Ecuador."
Latin Lawyer 250 2024
Pérez Bustamante’s nine-lawyer team works on trademark and IP litigation, working with high-profile international clients.
The firm also has experience in the agribusiness sector, where lawyers have helped clients secure trademark protections of varieties of grapes and plants, including roses, an important export for Ecuador. Clients also come from the automotive, fashion, oil and gas, food and beverages and pharmaceutical industries.
Related
Team
Partner
Francisco Pérez-Gangotena
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Partner
Margarita Romero-Rosales
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Senior Associate
Alysa Arcos-Ziemer
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Posts
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